October 12, 2019 – Lexi Post

Both Sessions: Strategic Planning for the Romance Author

The Romance publishing world is changing so fast that it can be hard to keep up, causing many authors to switch gears in midstream with no thought as to how that change might affect their career in the long run. The best way to handle our fast-paced environment is to have a well thought-out plan that is flexible and current, always keeping the long-term goal within sight.

But in order to arrive at our desired destination, it is essential we understand the landscape before determining the best route. While it’s easy to say “I want to be a New York Times Best Seller,” it is more realistic when there is a strategic plan in place with short-term milestones and action steps delineated to accomplish such a status while still allowing for detours and short cuts. The basic premise of the workshop is to use the strategic planning tools employed by businesses and nonprofit organizations to develop an individual career plan for any level writer.

The morning workshop will be interactive with input from all the latest in the industry. It will also include personal reflection and the beginning of a plan for each individual writer.

The workshop will begin with a thorough SWOT analysis, starting with the strengths and weaknesses of each writer. Self-reflection, conversation, and group brainstorming will be used to create a solid list for the three categories, or “hats” an author must wear.

That will be followed by the threats and opportunities currently in the industry. Since these change almost daily, this should be a lively conversation as we tackle what is happening on many different levels.

In the afternoon, we’ll connect the dots and begin a plan. Discussion will center around connections that can be made between the strengths and weaknesses we’ve identified and how those will enable individuals to take advantage of opportunities and make plans around, over, or through the threats.

Next, we will review SMART goals, create a sample or two and begin working on our individual plans. Though these are specific to each author and where she or he is in her or his career, talking out goals, objectives, and actions with others provides ideas that a single person may not have thought of.

Following time spent on planning, we will sum up what we’ve learned and what we hope to take home.

Lexi Post

Lexi Post is a New York Times and USA Today best-selling author of romance inspired by the classics. She spent years in higher education taking and teaching courses about the classical literature she loved. From Edgar Allan Poe’s short story “The Masque of the Red Death” to Tolstoy’s War and Peace, she’s read, studied, and taught wonderful classics.

But Lexi’s first love is romance novels so she married her two first loves, romance and the classics. From hot paranormals to sizzling cowboys to hunks from out of this world, Lexi provides a sensuous experience with a “whole lotta story.”

Lexi is living her own happily ever after with her husband and her cat in Florida. She makes her own ice cream every weekend, loves bright colors, and you will never see her without a hat.